The Zeno's Sweet Shop on the boardwalk in Madeira Beach is a must-visit destination for anyone with a sweet tooth. For over 70 years, the family-owned business has been perfecting the art of saltwater taffy, with a staggering 101 flavors to choose from. From classic vanilla to more unique flavors like bacon and tequila, there's something for every taste bud. The taffy is soft and chewy, with a melt-in-your-mouth texture that's hard to resist. The shop itself is cozy and welcoming, with a colorful display of sweets and a friendly staff that's always happy to help.While some reviewers have noted that the prices can be a bit steep, the quality of the taffy and the service make it well worth the cost. One reviewer noted that the taffy is "soft, not hard," and that the flavors are "so unique." Another reviewer praised the "hug selection" of taffy and the "friendly girls" behind the counter.One potential issue is the difficulty of finding the shop, as one reviewer noted that it's located "upstairs, tiny shop." However, once you find it, you'll be rewarded with a sweet and memorable experience.Overall, Zeno's Sweet Shop is a top destination for anyone looking for a sweet treat on the boardwalk in Madeira Beach. With its wide selection of unique and delicious taffy flavors, friendly staff, and cozy shop atmosphere, it's a must-visit destination for anyone with a sweet tooth.