The business is known for its excellent customer service. Many customers have praised the staff, particularly Miles, for being knowledgeable, patient, and helpful. They are willing to go above and beyond to ensure that customers are satisfied with their purchases. The store is also LGBTQ+ friendly, which is a plus for some customers.However, there have been some issues with customers being overcharged for certain products or services. One customer reported being charged nearly $300 for a phone that was supposed to be a special offer, only to find out later that they could have purchased it directly from Verizon for a much lower price. This has led to some customers being wary of making purchases at this store.The store's pricing is not always clear, and some customers have reported being charged extra fees for services they did not want or need. This has led to some customers feeling taken advantage of.The store's innovativeness is not particularly notable. They offer a range of services, including internet and phone plans, but they do not seem to be pushing the boundaries of what is possible in the telecommunications industry.Overall, the store is a good option for customers who want good customer service and a wide range of services, but it may not be the best choice for customers who are looking for a low-cost option or who are not satisfied with the store's pricing practices.