The business has an average rating of 4.2 out of 5. The quality of the products and services is good, with a rating of 4.3 out of 5. The pricing is competitive, with a rating of 4.4 out of 5. However, the innovativeness of the business could be improved, with a rating of 4.5 out of 5.The business has a wide selection of cosmetics and beauty products, and the staff is friendly and knowledgeable. However, some customers have reported issues with the customer service, including being watched and followed around the store, and being asked multiple times if they need assistance. Additionally, some customers have reported that the store is closed early, despite the website and store sign indicating that it is open.Overall, the business has its strengths and weaknesses. The quality of the products and services is good, but the customer service could be improved. The pricing is competitive, but the innovativeness of the business could be improved. With some adjustments to the customer service and innovativeness, the business could potentially improve its overall rating.It is worth noting that the business has a diverse selection of cosmetics and beauty products, and the staff is knowledgeable and helpful. The store is clean and well-maintained, and the checkout process is efficient. However, some customers have reported issues with the customer service, including being watched and followed around the store, and being asked multiple times if they need assistance.Some customers have also reported that the store is closed early, despite the website and store sign indicating that it is open. This could be a problem for customers who rely on the store for certain products or services, and it may indicate a lack of attention to detail by the store management.Overall, the business has its strengths and weaknesses, and there are areas for improvement. With some adjustments to the customer service and innovativeness, the business could potentially improve its overall rating.