Based on the data, this company seems to be reliable when it comes to pricing, with all reviews mentioning transparent and upfront costs. However, the quality of service is a mixed bag, with some reviewers expressing satisfaction with the professionalism and attention to detail, while others had issues with communication and reliability. The company has made efforts to be innovative, such as offering online appointment scheduling and a LGBTQ+ friendly environment, but there is still room for improvement in this area. The biggest issue that stands out is the bait-and-switch scam experienced by some reviewers, where they were quoted a certain price but then were charged more at the last minute. This is a serious issue that needs to be addressed.Overall, the company has both strengths and weaknesses, and it's essential to be aware of these factors when making a decision. While some reviewers had excellent experiences, others were left feeling frustrated and taken advantage of. The company's commitment to innovation and customer service is commendable, but it needs to work on improving its communication and reliability to match its pricing transparency.