The business is a van rental agency, trailer rental service, and car rental located in Thonotosassa City. It has a website and phone number, making it easily accessible. However, the working hours are limited, with no service available on Tuesday and Wednesday. The address is not in a major city, but it's located near a farm/market, which might be a bonus for some customers.The business has received mostly negative reviews from customers. Some have reported issues with customer service, including rude and unprofessional staff. There have been complaints about overcharging, with one customer being charged almost twice the original amount. Another customer had their reservation moved to a different location without notification, causing them to incur additional costs.However, some customers have reported positive experiences with the business. They have praised the friendly and helpful staff, as well as the wide selection of vehicles. One customer appreciated the owner's willingness to help with their move, even offering a refund after a issue was resolved.Overall, the business has some major issues with customer service and pricing, but it also has some redeeming qualities, such as friendly staff and a convenient location. However, customers should be aware of the limited working hours and potential issues with reservations and pricing.One major issue that stands out is the problem with customer service. Multiple customers have reported being treated rudely or unprofessionally by staff, which is unacceptable for any business. This issue needs to be addressed and resolved as soon as possible to improve customer satisfaction.Additionally, the business should review its pricing policies to prevent overcharging and ensure that customers are not being taken advantage of. This could involve implementing more transparent pricing or providing clearer estimates of costs.In terms of innovativeness, the business has a unique location near a farm/market, which could be a selling point for customers looking for a convenient and rural location. However, this also means that the business may not be easily accessible for customers in major cities.Overall, the business has some potential, but it needs to address its major issues with customer service and pricing to improve customer satisfaction and stay competitive in the market.