Based on the reviews, it's clear that the business has some strengths and weaknesses. The employees are often described as friendly and knowledgeable, which suggests a high level of quality in terms of customer service. The prices are also generally considered to be fair, with many customers mentioning that they are competitive with other dispensaries in the area.However, there are also some significant issues with wait times and understaffing, which is a major concern for many customers. Some reviewers have mentioned that they have to wait for an hour or more just to pick up their online orders, which is frustrating and defeats the purpose of using the online system in the first place.Despite these issues, the business has a strong reputation for having a wide selection of products and a welcoming atmosphere. Many reviewers have mentioned that they feel comfortable and at ease when visiting the dispensary, which is a testament to the business's commitment to providing a positive experience for its customers.One reviewer mentioned that the business needs to "wake up" and address the issues with understaffing, which is a concerning issue that needs to be addressed. Another reviewer mentioned that they have had to wait for two hours to pick up their online order, which is unacceptable.Overall, the business has a lot of potential, but it needs to work on addressing its staffing issues and improving its efficiency in order to provide a better experience for its customers.I would recommend that the business takes steps to address its staffing issues, such as hiring more employees or adjusting its scheduling system to ensure that there are enough staff members on hand to handle the volume of customers. Additionally, the business could consider implementing a more efficient system for processing online orders, such as a pickup system that allows customers to select a specific time for pickup.In terms of innovation, the business has a lot of room for improvement. While it has a wide selection of products, it doesn't seem to be particularly innovative or forward-thinking in terms of its offerings. The business could consider offering more unique or exclusive products, such as CBD-infused edibles or vapes, to differentiate itself from other dispensaries in the area.