The business has a 4.2 overall rating, which indicates a generally good experience. Quality of seafood is also good, with many customers praising the freshness and variety of fish and seafood. Pricing is very competitive, with many customers commenting on the great deals and prices. However, the business still has room for improvement. One major issue is with the cleanliness and organization of the store. Many customers have complained about the presence of flies, maggots, and other pests, as well as the lack of clear pricing and product information. In terms of innovativeness, there is not enough information to make an assessment. The business appears to be a traditional fish market with a wide variety of seafood, but it may not be exploring new or innovative ways to source or prepare seafood. Overall, the business has a lot of potential, but needs to focus on addressing the cleanliness and organization issues to provide a better experience for customers.