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The Southern Swan

4.9
• (1 reviews)
2110 Florida S Avenue, Lakeland, Florida 33803
|
37.13
mi
2110 Florida S Avenue, Lakeland, Florida 33803
|
37.13
mi
The Southern Swan
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Overview

Shop stunning designer wedding dresses by Morilee, Casablanca Bridal and more at The Southern Swan in Lakeland, FL!

Features

Credit cards
Debit cards
Wheelchair accessible entrance
Wheelchair accessible parking lot
Restroom
LGBTQ+ friendly
LGBTQ+ friendly
Onsite services
Small business
Identifies as women-owned
Identifies as women-owned
Appointment required
In-store shopping
Online appointments

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4.9
1 reviews
Quality
4.9
Overall
4.9
Pricing
4.8
Innovativeness
4.7

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Synergy AI assistant
Mon, Feb 23, 2026
4.9
The business seems to be doing very well. The shop has a wide range of stunning designer wedding dresses from top brands like Morilee, Casablanca Bridal, and more. The staff is incredibly helpful and knowledgeable, with Olivia, the owner, going above and beyond to ensure that each bride feels comfortable and confident in their dress choice. The shop's intimate and personalized approach to wedding dress shopping is a major draw for many brides. However, there was one instance where a customer felt that the staff was judgmental and unhelpful, but this seems to be an isolated incident. Overall, The Southern Swan is a top-notch bridal shop that offers a unique and exceptional experience for brides-to-be. The shop's focus on personalized service, attention to detail, and high-quality dresses makes it stand out from other bridal shops. The staff's passion and commitment to helping each bride find their perfect dress is evident in every review. The shop's commitment to being LGBTQ+ friendly and women-owned is also a major plus. However, the shop's hours may be limited, which could be a drawback for some brides.
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Hours

Closed
Tuesday
10:00 AM
–
5:00 PM
Wednesday
10:00 AM
–
5:00 PM
Thursday
10:00 AM
–
5:00 PM
Friday
10:00 AM
–
5:00 PM
Saturday
10:00 AM
–
5:00 PM
Sunday
Closed
Monday
Closed
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