This ice cream shop has a great atmosphere, perfect for kids and families. The staff is friendly and welcoming. The ice cream-making process is fascinating, especially with the use of nitrogen. However, the service can be hit or miss, with some employees being extremely helpful and others being less so. Some customers have reported being ignored or receiving poor service, which can be frustrating. Overall, the quality of the ice cream is generally good, but some flavors may be better than others. The pricing is a bit high, but the unique experience and high-quality ingredients make it worth the splurge. As for innovativeness, this shop definitely stands out with its use of nitrogen and customizable flavors. Despite some minor issues with service, it's a great place to visit for a unique and delicious ice cream experience.One major issue that stands out is the inconsistent service. While some employees are excellent, others may be unfriendly or unhelpful. This can be a major turn-off for customers and may affect their overall experience. To improve, the shop could work on providing more consistent and excellent customer service.