This store is a great place to get your fitness needs met, offering a wide range of products and services. The staff is extremely knowledgeable and friendly, always happy to answer questions and provide recommendations. There is a great selection of supplements, vitamins, and other products for both athletes and people looking to improve their overall health. The prices are very competitive, with many options for budget-conscious customers. One issue is that the store can be a bit crowded at times, especially on Wednesdays when the diet program is offered for a discount. However, this is a small price to pay for the excellent service and products provided. The co-brand with Southern Muscle Sports Nutrition is a great addition, offering a wide range of high-quality products for athletes and fitness enthusiasts. The store's location on James L Redman Pkwy Parkway in Plant City is convenient and easy to access, with plenty of parking available. The staff is happy to accept various forms of payment, including credit cards, NFC mobile payments, and debit cards. Overall, this store is a great resource for anyone looking to improve their fitness and overall health, with a wide range of products and services available.