The location is a decent option for those looking for a wide variety of beauty products. The store has a good selection of wigs, hair supplies, and cosmetics, making it a one-stop-shop for many customers. The quality of the products can be inconsistent, with some reviewers noting that the products are not as good as they expected. The pricing is generally high, with some reviewers feeling that the prices are too steep, especially considering the quality of the products. However, others appreciate the prices, saying that they are fair for the quality of the products. The store's innovativeness is decent, with some reviewers noting that they offer a wide range of products and have a good selection of hair care products. However, others feel that the store is not as innovative as it could be, with some products feeling like they are just rehashed versions of what is already available elsewhere.The store's customer service is a mixed bag, with some reviewers noting that the staff is friendly and helpful, while others feel that the staff is rude and unfriendly. Some reviewers have had issues with the staff accusing them of trying to steal, which is unacceptable. The store's atmosphere is generally good, with some reviewers noting that the store is clean and well-organized, while others feel that it is cluttered and chaotic.One major issue that has been consistently noted by reviewers is the store's prices, which are often felt to be too high. Some reviewers have also noted that the store's prices are inconsistent, with some products being much more expensive than others. This can be frustrating for customers who are looking for a good deal.Overall, the store is a decent option for those looking for a wide variety of beauty products, but it falls short in terms of quality, pricing, and customer service. With some improvements in these areas, the store could be a top choice for beauty product shoppers.The location's hours of operation are standard, with the store open from 10am to 7pm, Monday through Friday, and from 10am to 6pm on Saturday. The store is also closed on Sunday. The location's address is Building 8555, W Hillsborough Ave Avenue, Tampa City, and it can be reached by phone at +18133742024. The store has a Facebook page, but it does not appear to be active.Some reviewers have noted that the store is convenient, with a large parking lot and a wheelchair-accessible entrance. Others have noted that the store is located in a strip mall, which can make it feel a bit cluttered and chaotic.The store's social media presence is limited, with only a Facebook page available. However, the page is not active, and it does not appear to be updated regularly.Overall, the store is a decent option for those looking for a wide variety of beauty products, but it falls short in terms of quality, pricing, and customer service. With some improvements in these areas, the store could be a top choice for beauty product shoppers.