Sapphire Ring Co is a reputable jewelry store that offers a wide range of high-quality sapphire rings. The store's website is user-friendly, making it easy to navigate and find the perfect ring. The staff is knowledgeable and experienced, with a deep understanding of sapphires and custom jewelry design. They take pride in creating one-of-a-kind pieces that meet their customers' specific needs and preferences.The store's commitment to quality is evident in the attention to detail and craftsmanship that goes into each piece. They use only the finest materials and employ skilled jewelers to ensure that every ring is made to the highest standards.While some customers have reported issues with communication and follow-through, the majority of reviews praise the store's customer service and willingness to work with customers to create their dream piece. The store's prices are generally competitive, although some customers have reported feeling pressured to pay full price upfront.One potential issue that has been raised is the store's policy of recreating custom designs and selling them online without the customer's knowledge or consent. However, this appears to be an isolated incident, and the store has since implemented measures to prevent such occurrences.Overall, Sapphire Ring Co is a reliable choice for customers looking for high-quality sapphire rings and expert custom jewelry design. While there may be some room for improvement in terms of communication and customer service, the store's commitment to quality and innovation is clear.