The store has a decent overall rating, but the quality of its merchandise and services seems to be a mixed bag. The store has a good selection of products, but some customers have mentioned that the staff can be unfriendly or unhelpful. However, the store's prices are generally reasonable, and the staff does seem to be knowledgeable about the products they sell.The store's commitment to being a welcoming and inclusive space is evident in its marketing materials and owner responses to customer reviews. The owner acknowledges and apologizes for instances where the staff may have fallen short, and the store has implemented policies such as NFC mobile payments and wheelchair-accessible parking and entrance to make itself more accessible to customers.Some customers have reported having a negative experience due to feeling uncomfortable or unwelcome by the staff. For instance, one customer mentioned that an older blonde lady in the store watched them suspiciously, making them feel unwelcome. However, the owner responded by acknowledging the customer's experience and assuring them that the store values customer comfort and friendliness.Despite these issues, the store has many fans who praise its friendly staff and knowledgeable employees. One customer mentioned that an employee, Macy, was super knowledgeable and helpful, and the store has a great selection of products, including beachy Florida summer clothing and swimsuits.Overall, the store seems to be a decent option for customers looking for surf-related gear and accessories, but it may not be the best choice for those who prioritize excellent customer service and a welcoming atmosphere.