This Sally Beauty location on N US-98 Street in Lakeland City seems to have its highs and lows. The biggest issue with this store is that it sometimes runs out of popular items, which can be frustrating for customers. This was mentioned by multiple reviewers. On the other hand, the staff is generally helpful and knowledgeable, making the shopping experience a positive one. The store offers a wide range of beauty products and supplies, including salon equipment, which is convenient for professionals and enthusiasts alike. The prices are competitive, with some reviewers mentioning that they found great deals on products they needed. However, there have been instances of poor customer service, with one reviewer sharing a particularly negative experience with a sales associate. Overall, this store seems to be a decent option for beauty enthusiasts, but customers should be prepared for the possibility of stock shortages. It's worth noting that this store is a franchise location, and the experiences may vary depending on the individual store and staff.