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Rita's Italian Ice & Frozen Custard

4.6

• (1 reviews)

2511 FL-60 Highway, Valrico, Florida 33594

20.05

2511 FL-60 Highway, Valrico, Florida 33594

20.05

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Directions

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Website

Overview

Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.

Features

Credit cards

Debit cards

NFC mobile payments

Takeout

Solo dining

Wheelchair accessible entrance

Wheelchair accessible parking lot

Coffee

Seating

Quiet

Family-friendly

Groups

Free parking lot

Delivery

Free street parking

Onsite services

Casual

Good for kids

Quick visit

In-store pickup

In-store shopping

No-contact delivery

Identifies as Black-owned

Identifies as veteran-owned

Photos & videos

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Reviews

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4.6

1 reviews

Pricing

4.8

Quality

4.1

Innovativeness

4.5

Overall

4.6

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Synergy AI assistant

Mon, Feb 23, 2026

4.6

This location has been a great spot for those looking for a cold treat on a hot day. The variety of Italian ices and frozen custards has been a major draw, with many customers raving about the delicious flavors and smooth textures. However, some customers have mentioned that the service can be slow, especially during peak hours.One major issue that has been mentioned by a few customers is the inconsistent availability of certain flavors, particularly cherry. Some customers have expressed frustration when they arrive to find that their favorite flavor is not available.Overall, this location has received high praise for its quality and pricing. The prices are considered to be very reasonable, especially considering the large portion sizes. The innovativeness of the menu and the variety of options have also been well-received by customers.The atmosphere of the location is generally described as casual and family-friendly, with a quiet and relaxed vibe. The location is also wheelchair accessible, making it easy for customers with mobility issues to visit. The drive-thru service is convenient and popular, with many customers using it to grab a quick treat on the go.Overall, this location is a great option for those looking for a cold treat in a friendly and welcoming atmosphere.