Rita's Italian Ice & Frozen Custard is a popular bakery, dessert shop, and restaurant chain with a location in Kissimmee City. The shop offers a variety of Italian ices, frozen custards, and other cold treats, making it a great spot for hot summer days. The atmosphere is trendy and casual, making it suitable for families and groups. The shop is wheelchair accessible, and they offer free parking lot and street parking options. Payment methods include NFC mobile payments, debit cards, and credit cards. They also offer takeout and delivery services.The shop's working hours are from 12:00 PM to 9:00 PM, Monday to Sunday. The staff is friendly and helpful, with many customers praising their service. Some customers have mentioned that the staff is very knowledgeable about the products and can make great recommendations.The quality of the food is consistently high, with many customers raving about the flavors and textures of the Italian ices and frozen custards. However, some customers have mentioned that the prices can be a bit high, especially for the larger sizes. There is an issue with inconsistent service, some customers experienced rude behavior from the staff, however, there are more positive comments about the staff's behavior and quality of food than negative ones.