This store has been a favorite for many fishing enthusiasts in the Madeira Beach area. The staff is friendly and knowledgeable, making customers feel welcome and providing helpful tips on fishing spots and techniques. They offer a wide range of products, including live and frozen bait, tackle, rods, reels, and fishing accessories. The store is also LGBTQ+ friendly and has a wheelchair-accessible parking lot and entrance. One of the standout features of this store is its excellent customer service. Many reviewers have mentioned that the staff goes above and beyond to help customers find what they need and provide expert advice. However, one issue that has been mentioned is the inconsistency of the store's hours, with some reviewers noting that the hours listed on the store's website do not match the actual hours of operation.The store's pricing is also a major advantage, with many reviewers praising the fair and competitive prices. Additionally, the store's innovativeness is noteworthy, with a variety of products and services that cater to different types of fishing enthusiasts.Overall, Rick's Custom Rods is a top-notch store that provides excellent service, a wide range of products, and fair prices. While there may be some inconsistencies with the store's hours, this is a minor issue that does not detract from the overall experience.