This business location has numerous issues. First, the quality of service is a significant concern. Many customers have reported being treated poorly by staff, with some even being told that they couldn't rent a car due to minor issues. Additionally, the business seems to have a pattern of upselling customers on unnecessary insurance and fees, which can be frustrating and expensive.The pricing of this business is also a concern. While some customers have reported finding the prices to be competitive, others have been quoted significantly higher prices than they were initially quoted. This can be confusing and frustrating for customers, especially if they have already booked a car.The innovativeness of this business is actually one of its stronger points. They offer a range of features, including NFC mobile payments and wheelchair accessible parking and entrance. However, this is not enough to outweigh the significant issues with quality and pricing.Overall, this business seems to be more focused on making money than on providing a good customer experience. If you're looking for a reliable and affordable car rental experience, you may want to consider looking elsewhere.