This location is a convenient stop for those looking for a quick visit to a cosmetics store. The address is easily found on US-301 Street in Riverview City, and the store is located in Building 7230, Suite 2. The phone number +18136778000 is available for those who need to contact the store.The store shares a location with New York Health & Beauty, which suggests that they may have some products or services in common. However, the main focus of this location appears to be a cosmetics store.While the store seems to have a good selection of products, the quality of the products themselves is somewhat lacking. It's not uncommon to find that some cosmetics stores may not have the highest quality products, but this store is particularly disappointing in this regard.On the other hand, the prices of the products at this store are very competitive. It's clear that the store is trying to make its products as affordable as possible, which is a major selling point for many customers.In terms of innovativeness, this store seems to be doing something right. The store's planners have clearly done a good job in terms of creating a welcoming and easy-to-navigate space for customers. However, the lack of innovation in the products themselves is a major letdown.The biggest issue with this store is that the quality of the products is not living up to customer expectations. While the prices are affordable, the products themselves are not up to par. This may deter some customers from returning to the store in the future.