New York Diamond Center is a reliable and trustworthy jewelry store that offers a wide range of services, from custom design and repair to appraisals and sales. The staff is knowledgeable and professional, with a focus on providing excellent customer service. While the store may not have the most extensive selection, they make up for it with their competitive pricing and willingness to work with customers to create unique and personalized pieces.The store's strengths lie in its ability to provide high-quality craftsmanship and attention to detail. The staff is skilled and experienced, with a keen eye for design and a commitment to using only the finest materials. Whether you're looking for a custom engagement ring or a simple repair, the team at New York Diamond Center is dedicated to delivering exceptional results.However, there is one issue that stands out. In one instance, a customer reported that a diamond was removed from their ring and not returned, with the staff claiming that it was "built into the cost" of the work. This lack of transparency and honesty is a major red flag, and customers should be wary of any store that would engage in such practices.Overall, New York Diamond Center is a solid choice for anyone looking for a reliable and trustworthy jewelry store. While they may not be perfect, their commitment to quality and customer service is evident in every aspect of their business. With a little caution and research, customers can feel confident in choosing this store for all their jewelry needs.