The location, MIDFLORIDA, is a financial service provider offering personal loans and credit services. They have a physical address at Building 4160, Florida Ave S Street, in Lakeland City. The business is wheelchair accessible, with a parking lot and entrance designed for easy navigation.The company's phone number is +18636602484, and their website is available at https://www.midflorida.com/personal/loans-and-credit-cards/vehicle-loans/auto-listings. They have partnered with MIDFLORIDA Wholesale Auto Dealer, a co-brand that suggests a focus on automotive financing and sales.However, the business has received several negative reviews, primarily regarding their claims and practices. Some clients have reported being misled about the warranty on vehicles they purchased, with one customer alleging a $6,000 transmission replacement after being told the car had a warranty. Others have expressed frustration with the pricing of vehicles, claiming they were overpriced compared to market value.Additionally, there have been complaints about the business's transparency and communication. One client was denied financing without any discussion or negotiation, while another was left with unanswered calls and emails after reporting a lemon.Despite these issues, the business has received several positive reviews, with some clients praising their customer service, fair prices, and reliable vehicles. Overall, the location appears to be marred by concerns about transparency, pricing, and warranty claims.