The location of MIDFLORIDA Credit Union - Lakeland - Lakeland Regional ATM Branch is convenient and easily accessible, with a wheelchair-accessible parking lot and entrance. The ATM branch is available 24 hours a day, 7 days a week, which is very useful for those who need to perform banking tasks at any time. However, the quality of services provided by the ATM branch seems to be a bit inconsistent, as some clients have reported issues with finding the correct ATM or identifying the location as a MIDFLORIDA branch. The pricing of services at the ATM branch is likely competitive, as it is part of a larger credit union. Unfortunately, there is not enough information to evaluate the innovativeness of the location. One notable issue is that the location appears to be mislabeled as a MIDFLORIDA Credit Union ATM, when in fact it is a SunTrust ATM, according to at least one client's feedback. This could lead to confusion for customers trying to access their accounts or perform transactions.