This store provides excellent customer service. Multiple reviewers praised the helpful and knowledgeable staff, including Susana, Suzy, Nathaniel, and Lalo. They were able to answer questions, resolve issues, and provide great deals on phones and plans. The store is also very clean and well-maintained, with amenities like Wi-Fi and repair services available. One reviewer mentioned that the store smells nice, which is a pleasant touch.However, there were a few instances where the staff seemed unhelpful or unfriendly. One reviewer was hung up on when they called, and another reviewer had a negative experience with a staff member who was dismissive and unhelpful.Overall, this store seems to have a high level of quality, with great customer service and helpful staff. However, there may be some variability in the quality of service depending on the specific staff member you interact with.One issue that stands out is the noise level outside the store, which one reviewer mentioned was loud and unpleasant. This may be something for the store to address in the future.The pricing at this store seems to be competitive, with great deals on phones and plans available. However, one reviewer mentioned that they were charged extra for a service that was supposed to be included, which is not ideal.In terms of innovativeness, this store seems to be doing things well. They have a wide range of phones and plans available, and the staff is knowledgeable and helpful. However, there may be opportunities for them to innovate and improve their services in the future.Overall, this store is a great place to visit for your cellular needs. The staff is helpful, the store is clean, and the prices are competitive. Just be aware that there may be some variability in the quality of service depending on the specific staff member you interact with.