The store seems to be doing well with a good overall rating. The quality of the mattresses and the customer service is satisfactory, with some customers having issues with the mattresses, but overall the staff is knowledgeable and helpful. The pricing is also considered to be good, with some customers feeling that it's a bit higher than expected. The store appears to be innovating in some areas, such as offering same-day delivery and having a wide selection of mattresses, but there is room for improvement in this area. The store's commitment to being LGBTQ+ friendly and having a safe space for transgender customers is a notable positive aspect.