The business seems to have an average reputation, with a mix of positive and negative reviews. While some customers have had good experiences, especially with certain nail technicians like Jade and Demi, others have been disappointed with the quality of service, pricing, and overall experience.The quality of the business has been a concern for many customers, with several reviewers mentioning issues with uneven or poorly done nail work, as well as instances of the technicians not listening to or following their instructions. Additionally, there have been reports of the technicians being rushed or not taking the time to do a good job.Pricing has also been a point of contention, with some customers feeling that the prices are too high for the quality of service they receive. However, it's worth noting that some reviewers have mentioned that the business offers good value for the prices they charge.In terms of innovativeness, the business seems to be doing okay, but could potentially improve by offering more unique or creative services or experiences. Some reviewers have mentioned that the business could benefit from having a more modern or updated look, which could help to attract new customers.One major issue that has been consistently mentioned across multiple reviews is the inconsistent quality of the nail technicians. Some reviewers have had great experiences with certain technicians, but others have been disappointed with their work. This could be improved by implementing more quality control measures or providing more training to the technicians.Overall, the business seems to have a loyal customer base, but could benefit from improving their quality of service and pricing to attract new customers and retain existing ones.