The business has an excellent reputation, with a high overall score of 4.7 out of 5. The quality of services provided is consistently good, with a score of 4.3. The pricing is also considered fair, with a score of 4.8. However, there are some inconsistencies in the level of innovation in services provided, which scored 4.4 out of 5. Generally, customers have had a positive experience at the business, with many praising the expertise and professionalism of the staff. The atmosphere is often described as welcoming and relaxing, making customers feel comfortable and at ease. Many reviewers have expressed satisfaction with the results of their services, whether it's a new lash look or a successful waxing treatment. The business has also received praise for its LGBTQ+ friendly and inclusive environment.Some customers have mentioned that they have been returning to the business for years, which speaks to the level of trust and loyalty they have for the staff and the services provided. However, there are some negative reviews that highlight inconsistencies in service quality, particularly with regards to waxing services. These reviews highlight the importance of clear communication and expectations between customers and staff to ensure the best possible experience. On the whole, the business has a strong reputation and a loyal customer base, and with some attention to consistency in service quality, it can continue to excel in the beauty industry.