This bakery and dessert shop has a decent reputation, but there are some concerns that need to be addressed. The quality of their products is good, with many reviewers praising their homemade frozen custard and ice cream. However, the pricing is a major issue, with many reviewers feeling ripped off by the high prices. The prices are not posted, which can be misleading for customers. Some reviewers have even compared the prices to gas station quality, which is unacceptable for a dessert shop. It's worth noting that some reviewers have mentioned that the service is friendly, but it's not enough to make up for the high prices.One major issue that stands out is the lack of transparency regarding pricing. Reviewers have mentioned that prices are not posted, which can lead to surprises at the end of the transaction. This can be frustrating and damaging to the reputation of the business.Another issue is the consistency of the product. Some reviewers have mentioned that the texture of the custard is off-putting, and that it's too creamy. This is a major concern, as texture is a key aspect of any dessert.Overall, this bakery and dessert shop has some good qualities, but it needs to address the issues of pricing and product consistency to improve its reputation.Some reviewers have mentioned that the business is trying to make up for its high prices with friendly service, but this is not enough to justify the costs. The business needs to focus on providing high-quality products at reasonable prices to attract and retain customers.Innovativeness is not a major concern, as the business seems to be doing things the traditional way. However, it would be great to see some new and exciting flavors or products to differentiate themselves from other dessert shops.To improve, the business should focus on:* Being more transparent about pricing* Improving the consistency of their products* Reducing prices to make their desserts more affordable* Offering more unique and exciting flavors to differentiate themselves from other dessert shopsOverall, this bakery and dessert shop has potential, but it needs to address some major issues to improve its reputation and attract more customers.