The business has a great reputation with customers, who praise its quality, pricing, and innovativeness. The overall rating is 4.8, indicating a high level of satisfaction. Customers appreciate the knowledgeable and friendly staff, who are willing to help with any questions or needs. The business offers a wide range of products and services, including firearms, ammunition, and custom work. The prices are competitive, and customers feel that they are getting a good deal. One customer mentions that they have never seen a business respond to reviews in the way that JRC has, with an owner apologizing and offering to make things right. However, there is also one negative review from a customer who felt that the business raised its prices on a product without warning, and the owner's response to this review was seen as defensive and unprofessional. Despite this, the majority of customers are extremely satisfied with their experience at JRC and would highly recommend it to others. The business has a strong commitment to customer service and community, and it shows in the way that the owners and staff interact with customers. The business is small and family-owned, which gives it a personal touch that is hard to find in larger businesses. Overall, JRC is a great place to do business, with a strong reputation and a commitment to customer satisfaction.