The business is generally well-regarded, with most customers expressing satisfaction with their experience. The company's quality of vehicles is considered high, with many customers reporting that their cars arrived in excellent condition. However, there is a significant issue with the business's ability to accurately represent the condition of their vehicles, as highlighted by a customer who reported that their car had previous collision damage and was covered in body filler and rust. This issue has resulted in one customer losing $27,500 on a purchase. Pricing is generally considered reasonable, with many customers reporting that they felt they got a good deal. The business is also seen as innovative, with a strong reputation for importing rare and hard-to-find JDM cars. However, the issue with the car's condition and the lack of transparency around this issue raises concerns about the business's commitment to quality and customer satisfaction.