The business location on E Busch Blvd has a strong presence, with a high rating of 4.6 out of 5 stars. The store is known for its wide selection of hair and beauty products, with many customers praising the quality and variety of items available. The pricing is also considered to be competitive, with many customers mentioning that they get great deals on products.The business has a friendly and welcoming atmosphere, with many customers praising the staff for being helpful and courteous. The staff, particularly Al, is consistently praised for their professionalism and expertise. Many customers mention that they are willing to go out of their way to shop at this location due to the great service and prices.However, there is one notable issue that some customers have mentioned - inconsistent pricing. Some customers have reported that the prices listed online or in-store do not match the prices they are charged at the register. While the business has apologized for these issues and offered refunds in some cases, it may be worth double-checking prices before making a purchase.Overall, the business location on E Busch Blvd is a great destination for those looking for a wide selection of hair and beauty products at competitive prices, with friendly and knowledgeable staff to help guide customers.