This charming jewelry store in Dunedin City is a must-visit for anyone looking for unique and beautiful pieces. The store's owners are extremely friendly and helpful, making the shopping experience truly enjoyable. They have a great selection of jewelry, including pieces inspired by celebrities, which are not only stylish but also affordable. The quality of the jewelry is generally good, although some customers have reported issues with the materials used. Prices are very reasonable, making it an excellent value for the quality and style offered. The store's innovativeness lies in its ability to curate a unique collection of jewelry that appeals to a wide range of customers. One issue to note is that the store's working hours can be inconsistent, with occasional closures or late openings, which may cause inconvenience for some customers. Overall, Filthy Rich is a great destination for anyone looking for a fun and relaxing shopping experience, with a wide range of stylish and affordable jewelry options.