The business has a mixed reputation with some customers being satisfied with the quality of their photos, while others have experienced issues with the company's professionalism, customer service, and attention to detail. Some customers have mentioned that the photos are not well-lit, posed awkwardly, or have issues with editing. Others have reported difficulties with customer service, including being charged for retakes or not receiving their ordered photos on time.The company's pricing seems to be a mixed bag, with some customers feeling that it is too high, while others feel that it is reasonable. However, it's worth noting that a large portion of sales goes directly back to the school, making the pricing structure somewhat understandable.The innovativeness of the company is a bit of a mixed bag as well. While some customers have praised the company for being creative and providing unique backdrops and posing options, others have criticized them for being too rigid and unresponsive to customer needs.One of the biggest issues that customers have raised is the company's inconsistent quality of photos. Some customers have reported receiving photos that are poorly lit, posed awkwardly, or have issues with editing. This has led to a sense of frustration and disappointment among customers who feel that they are not getting the quality of photos that they expect.Additionally, some customers have expressed concerns about the company's customer service. Some have reported difficulties with getting in touch with customer service representatives, while others have been charged for retakes or not received their ordered photos on time.The company has made efforts to address customer concerns, including offering free retakes and reprints, but it seems that there is still work to be done to improve the overall customer experience.Overall, while the company has its strengths, including its friendly staff and reasonable pricing, it also has its weaknesses, including inconsistent quality of photos and customer service issues.