The business seems to be well-received by the community, with a 4.6 overall rating. The quality of services is also rated highly at 4.4. However, the innovativeness of the business could be improved, scoring 4.3 out of 5. The pricing is reasonable, scoring 4.8 out of 5. Most customers praise the staff's professionalism, kindness, and compassion during difficult times. They appreciate the bilingual and bi-cultural staff, which helps them navigate the process of planning a funeral service. The facilities are described as clean, beautiful, and well-maintained. Some customers mention that the business is LGBTQ+ friendly and Latino-owned, which is seen as a positive aspect. The staff is praised for their ability to understand and respect cultural traditions and customs. However, there are some negative reviews. Some customers experienced difficulties with the business, such as being treated with disrespect, being rushed through the process, or having their loved ones' remains mishandled. One customer even accused the funeral director of being a thief. Despite the negative reviews, the majority of customers seem to be satisfied with the services provided by the business. They appreciate the staff's empathy and professionalism, and they feel that the business is a good option for those in need of funeral services. It's worth noting that the business seems to have a strong sense of community, with many customers expressing their gratitude for the support and care they received during a difficult time. Overall, the business seems to be well-regarded by the community, but it's essential to be aware of the potential issues and to carefully review the policies and procedures of the business before using their services.