This business seems to be doing well, as indicated by the overall rating of 4.4 out of 5. The staff at Family Florida Realty, led by Dwain Rodgers, is experienced and professional, having decades of experience in the real estate industry. Their knowledge of the South Lake County market and skills in marketing and negotiation are key factors in their success.The business has a great reputation among clients, with most praising their professionalism and ability to get the job done. For example, one client had a difficult seller's agent, but Dwain stayed on top of the situation and ensured a timely closing.The business is highly accessible, with a wheelchair accessible parking lot and entrance, making it easy for all clients to visit. The working hours are also very flexible, accommodating clients who may have busy schedules.However, some clients may find the quality of service to be just average. While Dwain and his team are professional and experienced, they may not be the most innovative or forward-thinking in their approach to real estate.One potential issue is the lack of diversity in Dwain's team, which may not be representative of the community they serve.