Based on reviews and feedbacks, Ed Morse Cadillac Tampa appears to be a mixed-bag dealership with both excellent and disappointing experiences. The overall rating is 4.1 out of 5, indicating a slightly above-average experience. Quality and innovativeness are both around 4.1, suggesting that the dealership has some great products and services, but may also have some areas for improvement.Pricing is the lowest-rated aspect, with a score of 3.9, which might indicate that some customers feel that the prices are not competitive or that there are additional fees or charges that are not transparent.Some common praises about the dealership include:* Friendly and professional staff, particularly Sal, Andre, and Marilyn* Easy and smooth car-buying experience* Great service department and knowledgeable advisors like Steve Beall* Good selection of vehicles and competitive pricingHowever, there are also some negative comments, such as:* Some customers felt that the sales process was pushy or dishonest, and that there were additional fees or charges that were not clearly explained.* A few customers reported issues with the service department, including delays, miscommunication, and poor follow-up.* One customer reported feeling racially discriminated against by the finance manager.* Some customers felt that the dealership was more interested in making a sale than in providing good customer service.Overall, it seems that Ed Morse Cadillac Tampa has some strengths, but also some areas for improvement. While some customers had excellent experiences, others felt that the dealership fell short of their expectations.