The location is a souvenir store that offers a wide variety of Disney-related items, including gifts and merchandise. The store is located on W Irlo Bronson Memorial Hwy Highway in Kissimmee City, and it's open from 8am to 11pm every day.The overall quality of the store is average, with some customers praising the wide selection of items and the reasonable prices. However, others have complained about the quality of some of the items, citing that they are low-quality and overpriced.The pricing of the store is a mixed bag, with some customers finding it to be reasonable and others finding it to be overpriced. However, the store does offer some discounts and clearance sales, which can make the prices more competitive.The innovativeness of the store is also average, with some customers praising the unique items and designs, but others finding it to be too similar to other souvenir stores.One issue that has been reported by some customers is the poor customer service, with some employees being rude and unfriendly. This has resulted in some customers feeling uncomfortable and unwelcome in the store.Despite these issues, the store has a loyal customer base and is a popular destination for those looking for Disney-related souvenirs. However, it's worth noting that the store's reputation has been damaged by some negative reviews, and it may be worth exploring other options for those looking for a more positive shopping experience.