The business has a 4.5-star rating overall, which indicates a high level of satisfaction among customers. The quality of services is consistently good, with a score of 4.3 out of 5. The pricing is also reasonable, with a score of 4.7 out of 5. However, the innovativeness of the business is slightly lower, with a score of 4.2 out of 5. This could be due to the fact that the business is family-owned and operated, and may not be as inclined to try new and innovative approaches.The business has been providing pest control services for over 50 years, and has a strong reputation in the community. Customers praise the professionalism and responsiveness of the staff, as well as the quality of the services provided. The business is known for its prompt and efficient service, and is willing to come back and address any issues that may arise.One notable issue is the recent negative review from a customer who reported that the business did not detect termite damage to their home, despite being hired to do so. The customer claimed that the business made disparaging comments about people of color and did not offer any discounts to veterans. This incident is concerning and suggests that the business may have some underlying issues that need to be addressed.Overall, the business has a strong reputation and provides good quality services to its customers. However, it is essential for the business to take steps to address any issues that may arise and to ensure that its services are consistently meeting the high standards expected of it.