This business location is a gem in the heart of Brandon City. The bakery, located in Suite 105, is easily accessible, with a wheelchair-friendly entrance and parking lot. The variety of services offered, including takeout, in-store pickup, and delivery, makes it convenient for customers to get their custom cakes and cookies.The bakery's ability to create custom designs, such as a Taylor Swift-inspired carrot cake, is truly impressive. The owners, Kelly, and others, seem to take pride in their work, going above and beyond to meet the customer's expectations.One minor improvement that could be made is in the communication with customers. In a busy environment, it's not always easy to get through to someone on the phone, and it would be helpful to have more options for online communication.The bakery's commitment to quality is evident in every aspect, from the delicious and moist carrot cake to the friendly and helpful service. While some of the quality can vary depending on the item, the overall experience is consistently positive.The pricing is very reasonable, with custom cakes and cookies available for $50-$100 per person. This is a great value, especially considering the unique and personalized experience offered.The innovativeness of this bakery is truly noteworthy. From creating custom designs to using NFC mobile payments, they are always looking for new ways to improve and expand their services.Overall, this bakery is a must-visit destination for anyone looking for custom cakes and cookies. With its commitment to quality, innovative approach, and reasonable pricing, it's a great addition to the Brandon City community.