The business has a strong reputation, with many positive reviews praising the friendly and knowledgeable staff, vast selection of crystals and metaphysical items, and peaceful atmosphere. The store seems to be a go-to destination for those seeking spiritual guidance and support. Many reviewers have reported having life-changing experiences with the store's psychics and mediums, such as Tina Marie and Denise, who are described as highly accurate and caring.However, there is one issue that needs to be addressed. A few reviewers have mentioned feeling frustrated with the prices, with one reviewer specifically stating that the store is "crazy expensive" and that they've been able to find similar items at other stores for a fraction of the cost. This suggests that the store may be pricing itself out of the market, which could be a problem if they want to attract a wider customer base.Despite this issue, the store's overall quality and innovativeness are high, with many reviewers praising the store's unique selection and helpful staff. The store's commitment to being a women-owned and veteran-owned business is also a notable aspect, suggesting that they prioritize social responsibility and community involvement.Overall, the store seems to be a beloved destination for those seeking spiritual guidance and support, with a strong reputation and a commitment to quality and innovativeness. However, they may need to re-evaluate their pricing strategy to remain competitive and attract a wider customer base.