The business is a fishing charter that offers a great experience for customers. The staff is knowledgeable and patient, making it a perfect fit for both experienced and novice anglers. Captain Russ Shirley has over 29 years of experience, and his expertise is evident in the way he guides his clients through the water. He is not only a great coach but also a fishing buddy, making the experience feel like a fun day out with a friend. The boat is well-maintained, stable, and comfortable, making it perfect for a day on the water. The business has received numerous positive reviews, with customers praising the captain's knowledge, patience, and ability to put them on fish. Some customers have even had multiple successful trips with Captain Russ, highlighting his consistency and dedication to providing a great experience. While there is no information about the innovation of the business, it is clear that Captain Russ and his team are committed to providing a unique and memorable experience for their customers. The business has a wheelchair-accessible parking lot, making it inclusive for all. However, the limited availability of fish, especially during certain times of the year, could be an issue that might affect the quality of the experience.