The location is a counter-serve chain that offers creative burgers, fries, and shakes in a modern space with a sauce bar. The food is generally well-received, with some customers praising the quality of their burgers and sweet potato fries. However, there are also numerous complaints about slow service, long wait times, and food being cold or not made to order.The restaurant's high pricing is likely a major factor in its relatively high rating in this category. However, the high price is not necessarily reflected in the quality of the food, with some customers complaining that the burgers and fries are overpriced.Innovativeness is a mixed bag, with some customers praising the restaurant's creative menu options and others criticizing the lack of innovation in the food. The sauce bar is a unique feature, but it's not enough to make up for the other issues.Overall, the restaurant's location in the Tampa International Airport is a major advantage, but the slow service and inconsistent food quality are significant drawbacks. With some improvements to these areas, the restaurant could potentially reach its full potential.Some of the issues with the restaurant include:* Slow service: Many customers complained about long wait times and slow service, which can be frustrating, especially when trying to catch a flight.* Food being cold or not made to order: Several customers reported receiving cold or incorrectly made food, which can be disappointing.* High pricing: The restaurant's prices are among the highest in the airport, which may not be justified by the quality of the food.* Lack of innovation: While the sauce bar is a unique feature, the restaurant's menu options are not particularly innovative or exciting.To improve, the restaurant could focus on streamlining its service, improving food quality, and justifying its high prices with better ingredients and more creative menu options.