The business has a decent overall rating. The quality of the cars and services provided by the staff is somewhat inconsistent, with some reviewers expressing satisfaction with the cleanliness and maintenance of the vehicles, while others have had issues with dirty cars and defective batteries. The pricing is generally competitive, but some reviewers have complained about unexpected fees and charges. The innovativeness of the business is evident in its use of digital technologies, such as mobile payments and online reservations, but there have been some issues with communication and customer service.The location has a convenient and accessible spot on Gulf Boulevard, making it easy for customers to pick up and drop off their rental cars. The staff is friendly and helpful, with many reviewers praising the service they received from employees like Chris and Nathan. However, some reviewers have had issues with customer service, including unhelpful staff and long wait times.One notable issue is the inconsistent quality of the cars, with some reviewers experiencing issues with cleanliness, maintenance, and even defective batteries. This suggests that the business may need to improve its quality control processes to ensure that customers receive reliable and well-maintained vehicles.Another issue is the overcharging of customers, with some reviewers complaining about unexpected fees and charges. This suggests that the business may need to improve its pricing transparency and communication with customers to avoid these issues.Despite these issues, the business has a strong online presence and a convenient location, which suggests that it has the potential to provide good service to customers. However, it will need to address its quality control and customer service issues in order to consistently meet the needs of its customers.