The business is family-owned and has been operating since 1977, indicating a long history and likely a strong commitment to quality. The wide range of services offered, including custom fine jewelry, watch repair, and jewelry designer services, suggests a high level of innovation and flexibility. However, some customers have reported issues with customer service, including being talked down to and having their concerns dismissed.In terms of pricing, the business seems to offer competitive rates, with some customers reporting that they were able to find similar items at other stores for lower prices. However, others have reported that the business is willing to work with customers to find a solution that fits their budget.The business has received praise for its selection of unique and high-quality items, as well as its knowledgeable and helpful staff. However, some customers have reported that the business can be pushy in its sales approach, which may be off-putting for some customers.Overall, the business appears to be a reputable and well-established operation with a strong commitment to quality and customer service. However, it may benefit from working to address some of the customer service issues that have been reported in order to build even stronger relationships with its customers.One issue that stands out from the reviews is a lack of transparency and customer service issues. Some customers have reported being talked down to, having their concerns dismissed, and being charged without their knowledge or consent. In one case, a customer reported being insulted by the owner, which suggests a significant problem with the business's customer service approach. Addressing these issues will be key to building trust with customers and maintaining a positive reputation.