This jewelry store is well-liked by its customers. They have a wide variety of jewelry and ear piercing services. The staff is friendly and knowledgeable. Many customers have praised the employees, such as Maria, Dio, and Nico, for their excellent service. They are patient, helpful, and professional. The store is also LGBTQ+ friendly and has a welcoming atmosphere. The prices are reasonable and competitive. However, there have been some issues with customer service, such as being hung up on when calling the store or being treated poorly. One customer felt uncomfortable because they were Latina and felt that the staff gave them attitude. However, this seems to be an isolated incident. The store is generally well-regarded and a good option for those looking for ear piercings or jewelry. The only issue is that some customers have reported feeling unwelcome or uncomfortable due to perceived biases or poor customer service.