The store has a very good reputation with a high overall score. It has received numerous positive reviews, with many customers praising the knowledgeable and friendly staff, especially Kirk, who is described as kind, honest, and professional. The store's prices are also considered competitive and fair. One reviewer mentioned that the store has a wide range of stones, necklaces, and rings. The store offers a variety of services, including appraisal, repair, and installation, and is wheelchair accessible. However, one reviewer had a less-than-ideal experience, citing that the staff was gregarious and pushed for a sale, but this seems to be an isolated incident.The store's quality is generally good, with many customers reporting that their purchases were of high quality and well-made. The staff is described as knowledgeable and friendly, and they take the time to explain the process and answer questions. However, one reviewer mentioned that they did not have any issues with the quality of the jewelry, but they did have some issues with the staff's behavior.The store's pricing is also highly rated, with many customers reporting that they got a good deal on their purchases. The store offers a variety of payment options, including debit cards, credit cards, and checks. However, one reviewer mentioned that they had some issues with the pricing, but it is not clear what the issue was.The store's innovativeness is also notable, with many customers praising the unique and high-quality items they offer. The store's staff is described as knowledgeable and friendly, and they take the time to explain the process and answer questions. However, it is not clear what specific innovations the store has made.Overall, the store has a very good reputation and offers a variety of services and high-quality products. However, as with any business, there may be some issues or concerns that need to be addressed. It is always a good idea to do your own research and read multiple reviews before making a purchase or using a service.