The business, A Tender Touch Grooming, appears to be a well-regarded pet grooming service with a focus on quality and care for pets. The overall rating of 4.3 suggests a generally positive experience for customers.The quality of service seems to be a strong point, with many reviewers praising the groomers for their kindness, professionalism, and attention to detail. However, some reviewers have expressed concerns about the quality of work, with a few instances of botched haircuts and poor handling of pets.Pricing seems to be competitive, with many reviewers noting that the prices are reasonable and good value for the services provided.Innovativeness is also a strength, with the business seeming to adapt to customer needs and preferences. The business has implemented various features, such as NFC mobile payments and wheelchair accessibility, to enhance the customer experience.However, there is one notable issue that has been raised by multiple reviewers: inconsistent quality of service and handling of pets. Some reviewers have reported instances of pets being left in poor condition, with issues such as uneven haircuts, matting, and unsanitary conditions. While the business has apologized for these incidents and promised to take corrective action, it is unclear whether these issues have been fully resolved.Overall, A Tender Touch Grooming appears to be a reliable and caring business with a strong focus on quality and customer satisfaction. However, customers should be aware of the potential for inconsistent service and take steps to ensure that their pets are receiving the best possible care.