The location appears to be a well-established and popular spot for haircuts and beard trims. The business has received numerous positive reviews from customers, praising the friendly and professional staff, clean environment, and excellent work done by the barbers. Many reviewers have mentioned specific barbers, such as Jess and Marcus, who have provided exceptional service and attention to detail.The working hours seem to be accommodating, with extended hours on Fridays and Saturdays. The location also accepts various payment methods, including credit cards and NFC mobile payments. The website link provided is a Square site, indicating that online booking and payment may be available.However, there are some issues with customer service and professionalism that have been reported by a few reviewers. One reviewer mentioned being ignored as a walk-in, while another reviewer had a negative experience with a barber who was being "mean and rude" to another customer.Despite these minor issues, the overall reputation of the business is excellent, with many reviewers praising the friendly atmosphere and excellent work done by the barbers. The pricing appears to be competitive, with most reviewers reporting a price range of $20-$30 for a haircut. The innovativeness of the business is also commendable, with many reviewers mentioning the variety of services offered, including beard trims and straight razor shaves.It's worth noting that the business has made an effort to respond to negative reviews and provide a refund to a customer who was unhappy with their experience. This shows that the business is committed to providing excellent customer service and addressing any issues that may arise.