The store has a wide variety of dresses and accessories to choose from, with a large selection of styles and sizes. The staff is generally friendly and helpful, with some stylists being more knowledgeable and attentive than others. Some customers have reported feeling rushed or not receiving the personal attention they desired, but overall, the quality of service has been good. The store's pricing is generally competitive with other bridal stores, but some customers have expressed frustration with the cost of alterations and additional services. Overall, the store seems to be doing a good job of creating a magical experience for its customers, but there is room for improvement in terms of personalization and attention to detail. One issue that has been reported is the lack of personal touch in the store's service, with some customers feeling that they were not treated with the level of care and attention that they deserved. This can be a major issue for brides-to-be who are looking for a personalized and memorable experience. Despite this, the store's overall rating is high, and many customers have reported having a positive and enjoyable experience.