The business is located in a convenient spot, near the New JW Marriott and Amalie arena. The building itself has a contemporary design and a focus on environmental sustainability. However, some visitors found the quality of the location to be just average. The pricing of the services and facilities seems to be very reasonable, which is a plus. On the other hand, the building's innovativeness is notable, with a rooftop collaboration deck and a focus on WELL-certification. One thing that might be improved is the accessibility of the area for pedestrians, it's wheelchair accessible but it might be a bit difficult to get around for those who don't have a car.